Your enquiry has to survive a conversation between two people before it reaches you.

Almost every other practice markets to one person deciding for themselves. You do not. One partner finds you, reads everything, and then has to persuade someone who is not sure therapy will help — or is fairly sure it will be used against them. The page that converts is the one the searcher can send to the other person without it landing like an accusation.

Family work adds a third audience: a parent looking for help with a teenager, who is reading for two and worried about being blamed. The pages below all start from that, whether the subject is your website, your search visibility or what goes out on Instagram.