Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you social media for couples work
Every other channel in your marketing plan waits for someone to look for you. This one does not. A post that gets sent between two people, or seen by someone who was not searching for anything, is the only mechanism you have for reaching the partner who would never have typed “couples therapy” into anything.
It is also the corner of mental health content most prone to going wrong — because relationship advice is the most shared category there is, and the formats that spread fastest are the ones that assign blame.
The one specialty where this earns its place
People send relationship posts to each other. They send them to a partner as a way of raising something they cannot say directly, to a friend as a form of solidarity, and to themselves as a saved reminder. Nothing else in mental health content moves like that.
For a couples practice this is genuinely useful rather than a vanity metric, because the whole difficulty in your marketing is reaching a second person who is not looking for you. A post that describes a pattern accurately enough that someone recognises their own Tuesday evening in it does something an advert cannot.
It works best when it names something rather than advising. “The argument that is never about the dishes” is recognisable; “5 tips for better communication” is wallpaper. The recognisable version is also the version that gets forwarded — which is the entire point.
The post that gets sent from one partner to another is worth more to your practice than the post that gets a thousand likes from strangers.
What we will not write
Relationship content has a reliable engagement formula, and most of it is incompatible with how you actually practise. These do not get produced, and the checks catch them before you ever see a draft.
The format teaches readers to categorise a partner rather than understand a pattern, and it hands them ammunition for the next argument. It performs brilliantly and it is the opposite of your job.
“Signs your partner is a narcissist” is the most damaging genre on these platforms. It turns a difficulty into a verdict about a person who is not in the room and cannot answer.
Content written for the frustrated partner reads as an alliance, and it makes you unbookable by the couple. Everything is written so both people could read it without one of them feeling accused.
No claims that a technique saves marriages, no implication that couples who do the work stay together. Some of the best work you do ends with people separating well.
The material that works
These come from what you already say in a room. They travel for the right reason — recognition rather than blame.
The process
It begins with a conversation about how you describe the work — the phrases you use to explain what happens between two people, the way you reassure a reluctant partner, the things you say in a first session that make somebody visibly relax.
From that we produce posts and carousels, designed in your practice’s colours and typefaces, checked against your rules, and sent to you before anyone else sees them. You approve, edit or reject each one. Where direct publishing to a platform is not yet available from us, you receive finished files ready to post on your own schedule.
Then it runs on a cadence you can actually keep, rather than the burst-and-stop pattern that leaves an account visibly abandoned in March.
What arrives each cycle
Questions we get
The content itself generally is — psychoeducation about relational patterns is a normal part of the profession. What creates the ethical problems is the format: diagnosing absent partners, categorising people into flags, and implying that a reader’s relationship can be evaluated from a square graphic.
Those are the things we refuse to write, and the refusals are mechanical rather than a matter of judgement in the moment.
Frequently, and you need a policy in advance. The usual approach is a pinned statement that you cannot give individual advice, with a route to finding help, plus a decision about whether comments stay open at all. We provide the wording and set it up either way.
What we would not do is reply with guidance. A public response to a described situation is a consultation you have not been asked to give and cannot conduct responsibly.
Instagram, for most practices, because the carousel format suits describing a pattern across several panels and because relationship content is shared heavily there. Some practices do well on other platforms depending on their audience, but we would rather do one properly than three at a quarter strength.
More reliably than in most specialties, but slowly and indirectly. It builds recognition and it reaches the person who was not searching, which nothing else in your marketing does. If you need bookings this quarter, search visibility and the enquiry handling described on the marketing page will move faster.
Not yet. Direct publishing is in build; until it ships you receive finished files and post them yourself. It takes a few minutes per set, and we would rather tell you that than describe something that does not exist.
Say it the way you would to the couple. That sentence, written properly and designed in your brand, is usually the first post — and often the best one. See everything for couples and family therapists.
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