You have to answer "is this actually real?" before anything else you say counts.

No other practice on this list has to legitimise the method before it can describe the service. Someone considering hypnotherapy has usually met it through a stage show, a film, or a friend who swears by it — and arrives with a mix of hope and embarrassment. They want to know what it feels like, whether they will lose control, whether it works, and whether you are a clinician or a showman. Answer those, in that order, and the rest of the marketing becomes ordinary.

Regulation varies by state too, which changes what you can call yourself and what you can claim. The pages below deal with that head-on rather than writing around it.