Grow My Therapy
Grow My TherapyGrow My Therapy — automation for couples and family practices
Every administrative process in your practice has a second person in it. Two intakes, not one. Two calendars to reconcile. Two people to remind. And a first reply that has to work for the partner who wrote to you and the partner who has not agreed yet.
Handled manually that is roughly double the admin of an individual practice. Handled properly it is the same amount of work as any other practice, done once and then left alone.
The most important automated message you will ever send
Somebody has just contacted you, probably without telling their partner. Within the next day or two they have to raise it. What your practice sends in the meantime is, whether you intended it or not, the material they will use to have that conversation.
A booking link and a promise to respond within 48 hours gives them nothing. What helps is a short, plain explanation they can forward: what a first session actually involves, who you consider your client, what happens when two people arrive with different levels of enthusiasm, whether you take sides, and what it costs. Written so that the partner reading it does not feel they have already been described to a stranger.
That message is the highest-leverage thing in this entire service for a couples practice, and it is written once. The same content should appear on your website, because roughly half the time the enquirer will send a link rather than an email.
Write it as though the reluctant partner is reading it over the enquirer’s shoulder. Frequently they are.
The dual-track admin
Most therapy practice software assumes one client per case. These are the places that assumption breaks in a couples practice, and how each one is handled.
The number couples practices do not like to look at
Couples work has higher first-appointment attrition than individual therapy, and the reasons are structural rather than personal. Two calendars must align. Childcare must be arranged. And one person may spend the intervening week looking for a reason not to go.
The interventions that help are unremarkable and cumulative: a confirmation that reaches both people, a reminder at an interval that gives time to solve a logistical problem rather than just apologise for one, a cancellation policy stated up front so it does not arrive as a surprise, and pre-session information that makes the room less unknown.
What we would measure is the rate before and after, by appointment type. If it does not move, we say so and try something else rather than reporting activity.
What we would try, in order
The limits
Some of the standard automation playbook is actively wrong for a practice where two people’s relationship is the client.
Separate intake means separate storage and separate handling. An automated summary that lands in a shared inbox is a clinical incident, not a convenience.
For the same reason we would not run retargeting for a couples practice at all — the disclosure risk on a shared screen is real, and it is discussed on the marketing page.
People write things in an intake form that they have not said out loud. Anything touching risk, safety or violence routes to you immediately rather than receiving a scheduling email.
It answers fees, availability, logistics and what a session involves. Anything else is handed over, including the questions people ask it in the middle of an argument.
Questions we get
Most couples therapists we work with say yes, and that it materially changes what they know before session one. People write differently when they are not being read over. It also establishes from the first contact that you consider both of them your client, which is the exact reassurance the more reluctant partner is looking for.
Whether the content is shared, and under what circumstances, is your clinical policy — the system implements what you decide rather than defaulting to either.
Where both have provided contact details and consented, yes. It reduces the failure mode where one person forgot to mention the appointment, and it avoids putting one partner in the position of being the administrator of the relationship’s therapy.
It routes to you immediately and the automated sequence stops. We build explicit rules for this rather than relying on a system to notice — anything touching safety, violence or risk becomes a notification to a person, not a scheduling email.
You define the terms and the routing; we implement them.
Yes, and they need it more than weekly sessions do — larger commitment, booked further ahead, more preparation, more people to coordinate. Booking, deposits where you take them, preparation materials and reminders across a longer lead time can all run automatically.
Yes. We do not build automations that pretend to be you, and for a couples practice that matters more than most — the whole relationship you are establishing is about honesty between people. The chatbot is clearly a chatbot, it answers logistics, and it says plainly when something needs a human.
That message is doing more work than you think, in a conversation you are not present for. We will rewrite it with you, and then set up everything that follows it. See everything for couples and family therapists.
No obligation · nothing clinical is ever automated
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