Grow My Therapy
Grow My TherapyGrow My Therapy — website design for couples and family therapy
Your website has an unusual job. It is almost never read by one person deciding for themselves. One partner finds you, reads everything twice, and then sends a link — and the person who receives it is not browsing. They are being asked to agree to something they may believe is already stacked against them.
So the page that fills a couples practice is not the most persuasive one. It is the one that can be forwarded without starting a fight.
The reader you did not design for
Read your own site as the partner who did not go looking. Language about “fixing communication problems” or “rebuilding trust” lands as a verdict that has already been reached. Photographs of one person looking peacefully into the distance suggest a service for the person who booked. A page full of the searcher’s vocabulary tells the second reader they have been described to a stranger.
The fix is not softer copy — it is symmetrical copy. Both people appear in it. Neither is the patient. The work is described as something that happens between two people rather than something done to one of them, and the possibility that this might not be the right thing is left open rather than argued away.
That single decision changes the design too: what the photography shows, where the fees sit, whether the first call is framed as a consultation or an assessment, and what the button says. Start therapy and See if this is worth a conversation convert very different readers.
The test we use on every couples site we build: could the person who received this link read it in front of the person who sent it, without either of them going quiet?
What actually stops the booking
Price is rarely the blocker in couples work. These four are, and each one is answerable on a page — which is cheaper than answering them on a first call that never gets booked.
Answered by describing how you actually work: who you consider the client, what you do when accounts conflict, whether you meet each partner individually and what happens to what is said there. Your no-secrets policy — whatever it is — belongs on the site, not in the third session.
A quietly held fear that keeps people out of the room entirely. Naming the range of outcomes honestly, including that some couples use the work to separate well, does more for trust than any reassurance that everything will be fine.
Two working calendars, often childcare, sometimes different cities. Evening availability, whether you offer intensives, and whether one partner can join by video are practical facts that decide bookings. They belong near the booking button, not on a policies page.
Couples work frequently is not, because there is often no identified patient and no billable diagnosis. Saying that plainly, with what you actually charge, prevents the call that ends in an awkward correction — and it is one of the most-read paragraphs on any couples site we build.
The practical layer
The scheduling assumptions built into most therapy websites come from individual work: fifty minutes, one calendar, weekly. Couples and family practices run 75- or 90-minute sessions, sometimes half-day intensives, sometimes a family session with four people and a school schedule around it.
The booking layer is configured for what you actually run, and the intake collects from both partners rather than one — which changes what arrives in your inbox before the first session, and how much of the first hour you spend gathering facts.
The reminders and the follow-up that keep two busy people showing up sit in the automation layer, not on your evening.
Configured for the way you work
What’s included
The same complete build as our main website service, with a couples and family practice’s structure baked in.
Questions we get
By writing about the pattern rather than the people. “Conversations that end the same way every time” describes something both partners recognise; “when your partner shuts down” assigns it. The second version converts the searcher and loses the reader they forward it to.
We draft it and you correct it. Most of the couples therapists we work with have the right sentences already — they say them in consultations, they just have not written them down.
Yes, and it is worth being specific about why. Most plans reimburse treatment of a diagnosed condition in an identified patient, which relational work often is not. Explaining that in two sentences, then stating your fee, does two things: it stops the enquiry that was only ever going to end in disappointment, and it reads as competence rather than evasion.
If you do bill insurance in some circumstances, or provide superbills, that goes on the same page.
It should, because the searchers are different people. A parent looking for help with a fifteen-year-old is not reading the couples page — they are worried about being told this is their fault, and they want to know whether their teenager will talk to you at all. That is its own page, with its own language and its own enquiry path, cross-linked to the couples side where it genuinely overlaps.
For couples work it helps more than in most practices, because the first step is often a joint decision. A short, low-stakes consultation is much easier to agree to than a 90-minute session, and the site can lead with it. The scheduler keeps the two apart, with different lengths and different availability.
Those get their own page and their own booking, because the buying decision is different — bigger commitment, planned further ahead, usually discussed for weeks first. They also make good subjects for the social and content side, where a date-limited offering has something to say.
That is usually where the real copy for a couples practice comes from. We’ll show you a draft of your site, and read it back to you as the partner who did not do the searching. The rest of what we do for couples and family therapists is here.
No obligation · you see the draft first
More for couples and family therapists
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