Grow My Therapy
Grow My TherapyGrow My Therapy — search visibility for psychology practices
Your therapy practice and your assessment practice are chased by different people using different words with different urgency, and a single search strategy covering both does neither well.
On the therapy side you are fighting for phrases where your own job title barely appears. On the assessment side you are looking at searches with real urgency, real budget and — in most towns — almost no properly built pages competing for them.
The half nobody optimises
Someone searching “adult ADHD testing near me” or “psychoeducational evaluation for dyslexia” is not browsing. They have a deadline: an accommodation request, a school meeting, a diagnosis someone has demanded proof of, a child struggling badly enough that a parent has started making calls.
And yet in most metropolitan areas, the results for those searches are a mess — hospital pages with no pricing, directory listings, and a couple of practices whose testing information sits in one paragraph on a services page. The practices that build a real page per evaluation type frequently find themselves the best answer available within months.
A real page means the things a parent or an attorney is actually trying to establish: what the evaluation covers, how many appointments, how long the child is in the room, when the report arrives, what the report can be used for, what it costs, and whether insurance is involved. Turnaround time in particular is a decision factor almost nobody publishes — which makes publishing it a competitive advantage rather than a disclosure.
People will drive an hour for an evaluation and will not drive twenty minutes for weekly therapy. Assessment pages should be written for a wider geography than the rest of your site.
The vocabulary problem, in search terms
Searches for “psychologist” exist, but they are dwarfed by searches for “therapist”, “counseling” and problem-first phrases like “help with panic attacks”. A site optimised entirely around your professional title is competing for a fraction of the demand.
The move is not to hide the doctorate — it is to let the pages be titled the way people search while the credential does its work inside the page and in the structured data. That way the page can be found by someone typing “therapist for OCD” and still make it obvious, once they arrive, that they have landed on a doctoral-level specialist.
The other lever on the therapy side is narrowing. Head terms are unwinnable for a solo practice; “EMDR for a single traumatic incident in adults” is not. That structure is set during the website build, which is why the two pieces of work are usually done in that order.
Where therapy-side visibility comes from
A calendar most practices ignore
Therapy enquiries are relatively steady across the year. Evaluation enquiries are not — they cluster hard, and pages that are published after the cluster starts have missed it, because ranking takes months.
Parents who spent the summer worrying start looking as term approaches. Pages targeting school-related evaluations need to have been live and ranking well before this point, not written in August.
The first round of school feedback in the autumn term produces a distinct wave of enquiries — a teacher has said something and a parent is now searching at eleven at night.
Requests for testing accommodations have hard cut-offs, and families discover them late. A page that explains the timeline honestly, including whether you can meet it, converts unusually well.
Adults seeking ADHD or autism assessment do not follow the school calendar at all. That demand is steady, growing, and served mostly by long waiting lists — which makes availability a ranking-adjacent advantage.
Driven by case timelines rather than seasons. A different reader again, comparing on qualifications and turnaround, usually with no interest in the therapy side of your practice.
Content is planned backwards from these clusters, so a page is competing by the time the demand arrives. That planning sits alongside the wider marketing work.
The work itself
The same programme as our marketing and SEO service, split across your two markets.
Questions we get
Usually yes, on separate branches. Two sites split the authority that makes either rank and double the maintenance. One undifferentiated site buries the assessment content under therapy copy written for a different reader.
The exception is a practice where assessment is effectively a separate business with its own brand and staff. At that scale a second site can be justified — and we would tell you honestly which situation you are in.
As specific as you can stand. Evaluation is a large, planned purchase and the absence of a number is the most common reason someone leaves the page. A range with what determines it — number of instruments, whether a school observation is included, report complexity — beats “contact us for a quote”, which reads as a negotiation nobody wants to start.
Not if you are writing a general explainer of what ADHD is — those searches belong to sites you cannot outrank. It is very much worth writing about the parts they do not cover: what an assessment is actually like, how long the wait is, what happens after a diagnosis in your state, and what an adult who suspects something should do first.
That is where a practice can be the best answer available, and where content written properly earns its cost.
It changes the composition before it changes the volume. Pages that describe exactly who you take, and what you do not do, filter the enquiries that were never going to fit. Several practices we work with use search visibility to shift a caseload towards the work they want rather than to increase it.
If you genuinely want fewer enquiries of every kind, we will say so rather than take the engagement.
For local visibility, yes — the map pack weighs them heavily. The complication is ethical rather than technical: soliciting reviews from current therapy clients is a boundary problem, and some boards restrict it. Assessment clients are a different case, and referral partners are another. We build a process around what your board and your judgement allow, rather than a generic automated ask.
Bring your evaluation types and your city. We’ll pull what people are searching, what currently ranks for it, and what it would take to be the better answer. Everything else we do for psychologists is here.
No obligation · reviewed with you every 30 days
More for psychologists
Or see everything we do for psychologists in one place.