Grow My Therapy
Grow My TherapyGrow My Therapy — website design for psychiatry
Your site gets two kinds of visitor and they want opposite things. A primary care physician deciding whether to send you a patient wants your training, your certification and your scope, in about eleven seconds. A patient who has been reading about their own symptoms since eleven at night wants to know whether you will actually take them, whether you prescribe, and how long the wait is.
Most psychiatry websites are built for one of them. We build for both, and we keep the site running afterwards so it never quietly goes out of date.
Who actually lands here
Referral is still how a large share of psychiatry caseloads get built, and a referring clinician does a quick, unsentimental check before they send anyone: what is this person board certified in, do they see this age group, do they take this insurance, are they accepting patients. If those four answers are not visible without scrolling, the referral goes to whoever made them visible.
The patient arriving on their own has read forums, a drug label and possibly a diagnostic checklist. They are half-convinced they know what they have, and half-terrified of being dismissed. What settles them is not reassurance — it is specificity. What conditions you actually treat. Whether you do medication management only or therapy too. What happens at a first appointment, and how long it runs.
Those two readers need different content in different places, not a compromise in the middle. So the home page answers the patient, and a short, plain For referring providers page answers the physician — one URL you can put in an email signature or fax cover sheet. Both come out of the same build, at no extra cost than the rest of the site.
A practice that takes referrals and self-pay patients is really running two funnels. The site should admit that rather than average them.
The part that is really an operations problem
Almost every scheduler a therapist uses assumes one appointment length. Psychiatry does not work that way. You have long evaluations you can only fit a few of each week, short follow-ups that stack, and a strong preference for not letting a new patient book into a fifteen-minute slot by accident.
So the booking flow on your site is set up around your actual template: separate appointment types, separate durations, separate availability, and the intake gated behind the questions you need answered before you will hold an hour open. Follow-up patients get the fast path they should have.
That is where the automation side of the practice starts too — reminders, no-show follow-up and the routine questions your front desk answers forty times a week.
What the booking layer handles
What’s included
The full build, the same as every practice site we make — the difference is what goes on the pages, not what you get.
How it’s built
The sequence is the same for every practice. Yours differs in what we ask for at the start — a psychiatry build needs your appointment template and your prescribing policy early, because both change the structure of the site.
Most practices meet us with a draft of their own site already open, built from your current site and your directory profile. The first conversation is about a real page rather than a promise.
Nothing to sign to see it
Credentials, licensure by state, insurance panels, your appointment types and lengths, your policy on controlled substances, and your fee structure. Where wording is missing we draft it and you correct it.
One handover, not a dozen emails
The patient-facing site and the referring-provider page are built together, so the language is consistent and the referral page does not read like an afterthought.
Patient path · referral path
Appointment types, durations and availability configured, intake forms attached to the right type, notifications routed to wherever you actually read them.
Tested with a real booking, on the live domain
Titles, headings, structured data including your credentials, a sitemap, and redirects from your old URLs so nothing you already rank for is thrown away.
Old links preserved · nothing orphaned
We take it live at a time that suits your clinic day, re-check every form and booking link on the live domain, and show you what changed. Then the unlimited-edits loop starts.
Analytics and Search Console verified
Questions we get
Yes, and it should. The pattern that works is a short, factual credential line near your name — degree, residency, board certification, affiliation — with the longer version on a bio page for anyone who wants it. The same facts also go into the site’s structured data, which is what search engines and AI answer tools read when they decide whether to describe you as a physician.
The failure mode we see most is the opposite: three paragraphs of narrative biography where a referring doctor was looking for one line.
That is the normal setup for a psychiatry build. Each appointment type gets its own duration, its own availability window and its own intake requirements, so a new patient cannot land in a med-check slot and a returning patient does not have to fill in an intake form again.
If you cap new evaluations at, say, three a week, the calendar enforces it rather than relying on you noticing.
Most psychiatrists we build for decide yes, once they count how many calls they field about it. Stating plainly whether you prescribe controlled substances, and under what conditions, does not lose you patients who were a good fit — it stops the appointments that were always going to end in a difficult first ten minutes.
It is your policy and your wording. We put it where it will be read and keep it current when it changes.
Licensure is treated as a filter, not a detail. The states you are licensed in appear where someone checks before they book, the scheduler can be set to ask before it takes a telepsychiatry appointment, and adding a new state later is a message to us rather than a project.
Submissions go to HIPAA-compliant storage, forms are protected against spam and scraping, and notifications tell you an enquiry arrived without putting clinical detail in an email. The site is not a substitute for your EHR — it is the front door that hands over to it cleanly.
Bring your current site or nothing at all. We’ll show you what we would change for a psychiatry practice specifically, and tell you honestly if what you have is already good enough. Or read everything we do for psychiatrists first.
No obligation · you see the draft first
More for psychiatrists
Or see everything we do for psychiatrists in one place.