Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you social media for psychiatry
A therapist posting about anxiety is offering a perspective. A psychiatrist posting about anxiety is, in the reader’s mind, offering medical guidance — and the same is true whether the post mentions a drug or not. That raises the stakes on every square you publish.
It also creates an opportunity nobody else in mental health has. The volume of confident, wrong medication information circulating on these platforms is enormous, and a physician correcting it calmly is unusually valuable content.
Why physicians post less than everyone else
You are held to a standard that a wellness account is not. A post that simplifies for the sake of a caption can be read as clinical guidance by someone who then acts on it. A comment thread can turn into an unsanctioned consultation. And a screenshot outlives whatever context surrounded it.
The practices we work with who do this successfully solve it structurally rather than by being careful in the moment. The rules are set once — what you will and will not discuss, which medications you will name if any, whether comments are open, what happens when someone describes their own symptoms — and then everything is checked against them mechanically before a draft ever reaches you.
That is the difference between a service and a scheduler. You are not being handed a calendar to fill; you are approving content that has already been through the constraints you set.
The most common reason a clinician stops posting is not lack of time. It is one post that felt wrong after publishing.
The content that suits a physician
Most therapist content advice does not transfer. These are formats where your training is the whole advantage.
A specific, widely repeated claim about a medication or a diagnosis, addressed calmly and without contempt for the people who believed it. This is the highest-value content available to a psychiatrist and almost nobody is producing it.
What happens in an evaluation, why the first medication is often not the last, what side effects mean in the first fortnight, why a psychiatrist asks about sleep before anything else. Process, not prescription.
“Will I be on this forever?” “Will it change who I am?” “Can I stop?” Answered generally and honestly, these reach people who have been avoiding an appointment for years.
On professional networks, content aimed at therapists and primary care physicians does something advertising cannot: it makes you the psychiatrist a colleague thinks of. For many practices this is the channel that actually produces patients.
Checked before you see a draft
These are not style preferences. They are mechanical checks applied to every draft, using the rules you set at the start — the same process described on our social media service page.
The process
It starts with how you already explain things. A conversation, a few pieces of your own writing, the way you describe a first appointment to a nervous patient. That becomes the source material — which is why the output sounds like a physician rather than a wellness brand.
Then a set of posts is designed in your practice’s colours and typefaces from a designer-drawn template library, run through the checks above, and sent to you. You read every one before anyone else does. Nothing goes out on your say-so alone by default — and where direct publishing to a platform is not yet available from us, you receive finished files ready to post.
Where a post draws on something you have already written at length, it is adapted rather than invented — which is why practices doing blog writing get more from this at a lower cost.
What you get, per cycle
Questions we get
It is your decision, made once, and then enforced. Some psychiatrists never name a drug publicly; others discuss classes generally; a few will name and discuss commonly misunderstood medications in general educational terms.
Whichever you choose, the boundary is that nothing should be actionable by an individual. General education about how a class works is very different from anything a reader could apply to their own prescription.
It will happen, and it needs a policy before you start rather than after. The options are turning comments off, a pinned statement that you cannot give individual advice with a route to appropriate help, or moderated comments with a standard response. We set up whichever you choose and provide the wording.
What we would not advise is answering. A public reply to a described symptom is close to an unsanctioned consultation.
For many practices, yes — because a large share of psychiatry referrals come from other clinicians, and that is where they are. Instagram reaches patients directly and works better for practices with a self-referral model or a specific subspecialty.
We would rather do one platform properly than three badly, and which one depends on where your patients actually come from.
Not directly, and we would be sceptical of anyone claiming otherwise for a psychiatry practice. Social content builds recognition and credibility over months; it rarely produces a booking the way a search result does. If your immediate problem is empty evaluation slots, search visibility and the referral layer will move faster.
Where it does earn its place is in being remembered — by patients who were not ready, and by colleagues deciding where to send someone.
Not yet. Direct publishing is in build; until it ships you receive finished files and post them yourself, which takes a few minutes per set. We would rather say that plainly than describe something that does not exist.
That is usually the first post, and usually the best one. We will show you what a set looks like in your brand, with the rules you set already applied. See everything we do for psychiatrists.
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