Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you writing for psychotherapy practices
For most practices, writing is a marketing channel. For yours it is closer to a work sample. A prospective long-term client reads your pages the way one might read a letter from a stranger they are considering trusting — looking less for information than for whether this is someone who could hear the actual thing.
Which sets an uncomfortably high bar. Characterless content published under your name does more damage than an empty blog, and both of us should be honest about that before starting.
The one you are already thinking
It is the right question and it deserves a direct answer rather than a reassurance. If what you want is a paragraph that only you could have written — a description of something you noticed after twenty years — then no, we cannot produce that from nothing, and we would not pretend to.
What we can do is two things. First, take writing you have already done — unfinished, unpublished, notes for a talk, a long email — and turn it into a properly structured, internally linked, findable piece of work. Most psychotherapists have more of this material than they realise, sitting in files.
Second, draft the pieces that do not need to be uniquely yours: what a first consultation involves, how you work, what the frame means in practice, why long-term work differs from short-term work. Those are necessary, they are what people actually search for, and they are also the ones you have been putting off for two years.
The honest division: the distinctive writing should be yours. The structural writing does not have to be, and it is what is currently missing.
How much, how often
Content advice built for volume businesses does not transfer to a practice that needs a handful of new clients a year. Publishing weekly would produce fifty pieces you do not stand behind, and search engines have become considerably better at recognising the difference between coverage and substance.
A small number of genuinely good pieces, each properly built and linked into the rest of your site, outperforms a high cadence of thin ones — in rankings, and much more so in whether the reader who arrives decides to write to you.
It also suits a practice that would rather not think about marketing. Four pieces a year is a conversation every few months, not an ongoing obligation, and it accumulates into something substantial over the timescale a psychotherapy practice actually operates on.
What a year usually looks like
The exclusions
Standard practice in content marketing includes several moves that a careful reader treats as diagnostic information about the practitioner.
No vignettes, no composites, no “a client once said”. In depth work the details that make an example vivid are the identifying ones, and the person may well read it.
Seven signs, five ways, three things. The format flattens exactly the kind of thinking you are trying to demonstrate, and it reads as generic within one line.
No claims about what therapy achieves or how long it takes to feel better. What works better is describing what the process asks of someone.
If a phrase would make a sentence read oddly, it does not go in. A page written for a machine loses precisely the reader who would have stayed three years.
The process
The starting material is yours. What we add is structure, checking and the technical work that makes a piece findable.
Finished or not, published or not. Notes for a talk count. This is both the voice sample and, frequently, the first article.
The most important step
How you describe what you do aloud, which phrases you return to, what you find yourself explaining in every consultation.
Recorded, so you never repeat it
Terminology, what you will not write about, your disclaimer, your contact wording, and anything your registering body restricts.
Enforced on every draft thereafter
Written in your rhythm and at your length — which for most psychotherapists means longer paragraphs and fewer subheadings than the internet prefers.
Structured, not chopped up
Sources, terminology, banned phrases, forbidden topics, crisis resources, disclaimer, internal links that actually resolve.
Failing a check means it does not reach you
Revisions are unlimited and expected. Corrections go into the brief so the next piece starts closer.
Nothing publishes without your yes
Questions we get
It depends almost entirely on the sample, which is why we ask for one before quoting rather than after. Drafts are built from your sentence rhythm, your vocabulary and how much you hedge — not from a template with your name applied.
The first piece will need correcting. If after two pieces it still does not sound like you, that is a signal the arrangement is not working and we would say so.
It is standard across the professions, and what makes it defensible is that the thinking is yours, you approve every word, and you would stand behind it in front of a colleague. Where practitioners feel differently — and some do, seriously — the honest alternative is that we edit and publish your own writing rather than drafting it.
We are comfortable with either. What we would not do is publish under your name something you have not read.
It can, particularly around testimonials, claims about efficacy and how a practice describes its competence. Tell us which body you are registered with and what its wording says, and those constraints go into the brief and are enforced mechanically rather than remembered.
Where we cannot verify a rule, we flag it and ask rather than assuming.
One piece, for the small number of people searching a tradition by name and for referring colleagues. It should not be the front door — most readers cannot evaluate an orientation and are not trying to. Descriptions of what actually happens in the room do more work and reach more people.
They can — a paragraph from a piece is better social content than anything composed for the platform. Whether that is worth doing depends on whether you want to be on those platforms at all, which is discussed honestly on social media for psychotherapists.
Most psychotherapists have several. One of them is probably the best page your site could have, and it needs an afternoon of structure rather than a year of intention. See everything we do for psychotherapists.
No obligation · we will say if your own writing is better than ours
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