Grow My Therapy
Grow My TherapyGrow My Therapy — done-for-you social media for addiction treatment
Every practice on this site has readers who are struggling. Yours has readers who are three weeks sober, reading at midnight, and for whom the wrong image or the wrong tone is not merely unhelpful.
That single fact should govern every decision about what a treatment practice publishes — and in this field, more than any other, most of what gets published ignores it entirely.
The consideration that comes first
Content that would be unremarkable for a therapy practice can be genuinely destabilising here. Photographs of bottles or paraphernalia, however tastefully framed. Vivid descriptions of using. Dramatic rock-bottom narratives. Anything that turns the experience into a story with a satisfying arc.
There is also a subtler version: content that implies recovery follows a clean line, or that a certain approach reliably works. Someone whose third attempt has just failed reads that as evidence about themselves. The most humane content in this field is content that makes room for the possibility of relapse without treating it as a foregone conclusion.
These are not squeamish preferences. They are the rules the drafting works to, applied before anything reaches you — the same mechanical checking described on our social media service page, with a stricter list for this specialty.
The question we apply to every draft: could this land badly for someone who is nineteen days in and not sure they can do twenty?
The audience nobody serves
They initiate a large share of first contacts, they search different terms, and there is almost nothing published for them that is not either a lecture about enabling or an advert for a residential facility.
Conventions to respect
Recovery communities have long-established traditions about anonymity and public identification. A treatment practice that ignores them looks, to exactly the audience it wants, like an outsider.
Including consented ones. Consent given in early recovery is complicated, the person may feel differently in two years, and the internet does not forget. We do not write them.
Milestones are meaningful to the people living them and become a comparison for someone who has just reset. A practice publishing them as content is using someone’s progress as advertising.
If your practice works alongside twelve-step programmes, the anonymity conventions matter — publicly identifying anyone’s membership is not yours to do.
The same rule that applies to your website applies here. An unsupported number is an advertising risk and, to a knowledgeable reader, a signal to leave.
The content that earns its place
What performs — and, more importantly, what helps — is plain information delivered calmly. What the difference between outpatient and intensive outpatient actually is. What medication-assisted treatment does and does not do. What withdrawal from a particular substance typically involves and when it needs medical supervision. What happens at a first appointment.
The tone matters as much as the content. No urgency, no fear, no implication that a reader is running out of time — that register is the one used by the marketing this field is trying to distance itself from, and readers recognise it instantly.
The material overlaps almost entirely with what belongs on your site and in your writing, which is why we adapt rather than compose twice. An article that ranks and a carousel that gets sent to a worried sibling can be the same piece of thinking.
What arrives each cycle
Questions we get
We do not write them, and we would advise against them. Consent given during or shortly after treatment is complicated by the relationship and by where the person is in their recovery, someone may feel very differently about it in two years, and public material does not come back.
The persuasive alternative is describing your programme concretely — what happens, who runs it, how it is structured. It does the same job without using a person.
For a practice account, we would keep away from it. Milestones belong to the people who reached them, and publishing them as content turns someone’s progress into advertising while creating a comparison for a reader who has just started over.
If your practice marks them privately with clients, that is a different matter entirely and stays where it is.
It will happen and you need a policy in advance: whether comments are open, a pinned statement about not giving individual advice, and a visible route to help. We provide the wording and set it up either way.
What is essential is that crisis information is reachable from any post, so someone in trouble is not navigating a services page to find it.
The certification requirement applies to paid advertising rather than to organic posts — the constraint discussed on the marketing page. Organic content is still subject to each platform’s community guidelines, which have their own rules about substance-related material, so drafts are checked against those too.
Not yet. Direct publishing is in build; until it ships you receive finished files and post them yourself. Given the care this specialty needs, most practices prefer the extra pause anyway.
That answer, written once and designed properly, is usually the most useful thing an addiction treatment practice can publish. See everything we do for addiction specialists.
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